ProServe (formerly the Alberta Server Intervention Program, or ASIP) is a responsible liquor service training program.
Since 2004, the program has helped liquor industry workers learn how to sell and serve liquor responsibly, no matter where they work. This includes selling closed liquor to a person at a liquor store or selling and serving open liquor or mixed drinks to a person who will drink it where it was bought (in a bar, restaurant, stadium, casino). It also includes other jobs connected with liquor service (for example, a delivery service, security, liquor sampling, selling liquor tickets).
The information in ProServe provides workers with training on the social responsibilities related to serving or selling liquor. It does not replace the on-the-job training, knowledge or experience provided by or required by a worker's employer or special event host, nor does it include information on all AGLC liquor laws or policies.