1. What is ProServe Liquor Staff Training?

ProServe (formerly the Alberta Server Intervention Program, or ASIP) is a responsible liquor service training program.

Since 2004, the program has helped liquor industry workers learn how to sell and serve liquor responsibly, no matter where they work. This includes selling closed liquor to a person at a liquor store or selling and serving open liquor or mixed drinks to a person who will drink it where it was bought (in a bar, restaurant, stadium, casino). It also includes other jobs connected with liquor service (for example, a delivery service, security, liquor sampling, selling liquor tickets).

The information in ProServe provides workers with training on the social responsibilities related to serving or selling liquor. It does not replace the on-the-job training, knowledge or experience provided by or required by a worker's employer or special event host, nor does it include information on all AGLC liquor laws or policies.

2. Why was it created? What are the benefits of having a ProServe certificate?

The ultimate goal of the ProServe program is to promote responsible liquor service in Alberta licensed premises.

A BIT OF HISTORY: In 2004, the AGLC launched ASIP (Alberta Server Intervention Program), an industry-led training program, for all staff who sell and serve liquor. ASIP was created from other responsible liquor service training programs, providing standardised social responsibility training for liquor industry workers across Alberta.

ProServe helps sellers and servers of liquor to understand what duty of care is, and how to prevent foreseeable harm to customers and patrons. It also helps staff and volunteers understand some of Alberta's liquor laws and what Alberta Gaming and Liquor Commission's policies are.

Many insurance companies require that people selling or serving liquor have valid ProServe certification any time liquor is sold or served on their property. Be sure to tell your insurance provider that liquor industry workers at your licensed premises are ProServe-certified.

3. Who has to be ProServe-certified?

ProServe certification is mandatory for the following full-time and part-time workers of legal age:

  • Positions where liquor is provided under the authority of a Class A, B, D, E and Duty Free licence (excluding Class D - Sacramental Wine Resale licence):
    • Licensed premises owners
    • Managers and supervisors
    • Liquor retailers
    • Bartenders and servers
    • Greeters and hosts
    • Persons registered with the AGLC as a liquor agency and their employees whose duties include the sampling of liquor products

  • Positions where liquor is provided under the authority of a Commercial Public Resale Special Event licence:
    • Managers and supervisors
    • Bartenders and servers
    • Drink ticket sellers
    • Security staff
    • Managers and owners of a company contracted to provide security
4. When do I have to be certified?

Persons requiring ProServe certification must be certified within 30 days of the employment start date or before a Commercial Public Resale Special Event.

More information about ProServe policies can be found in Section 1.6 of the AGLC Licensee Handbook, General Merchandise Liquor Store and Retail Liquor Stores Handbooks, and in Section 2.3 of the Liquor Agency Handbook at aglc.ca.

5. Who does not need ProServe certification?

Proserve certification is not required for staff working full-time or part-time:

  • As kitchen staff, bus persons and cleaning staff in licensed premises
  • Where liquor is provided under the authority of a Community Public Resale Special Event licence
  • Where liquor is provided under the authority of a Private Special Event licence
  • Where liquor is provided under the authority of a Class C licence (Note: the Board may require the licensee to meet ProServe training requirements if the Class C licensee has violated the GLA, GLR, or Board policies)
  • Where liquor is provided under the authority of a Class D Sacramental Wine Resale licence.

Minors (anyone under 18 years of age) do not require ProServe certification.

A minor employed as table staff in a Class A, B, or C licensed premises where minors are allowed may not sell or serve liquor. No minor may work as staff in a Class A Minors Prohibited licensed premises, a Class D licensed retail liquor store, a hotel off-sales room, a duty-free store, or any other premises where a "minors prohibited" condition has been imposed on the licence (see Section 5.5 of the Licensee Handbook at aglc.ca).

Private clubs, special events and community fundraisers have the same legal responsibilities as businesses that sell or serve liquor for profit. For this reason, many insurance companies require that people selling or serving liquor have valid ProServe certification at any time liquor is sold or served on their property.

ProServe is available to Class C, Community Public Resale Special Event and Private Special Event licensees at no charge. for more information, click here or contact us. Toll-free in Alberta, call 1-877-436-6336, Mondays through Fridays, between 8:15 am and 4:00 pm.

6. What happens if I do not comply?

All ProServe-certified industry workers are issued a plastic ProServe certification card.

Licensee staff must provide proof of ProServe certification at the request of an AGLC Inspector. Failure to produce proof of ProServe certification (by card, personal information page, or temporary card) may result in disciplinary action.

Licensees with uncertified staff could face penalties such as a warning, fine, and/or liquor license suspension.

AGLC policies are available online at aglc.ca. Click here to view the liquor policies.

7. What do I need to know after I'm certified?

Industry staff who are ProServe-certified after January 1, 2014 are required to recertify with ProServe if they:

  • give, sell, or supply liquor to a minor;
  • sell or provide liquor to an intoxicated person, or permit an intoxicated person to consume liquor
  • fail to ask for proof of age for persons who appear to be under 25 years of age.

More information is in Section 1.6 of the Licensee Handbook at aglc.ca.

Policy and course content may change after industry workers are certified. Industry workers are responsible for reviewing the course content and the Liquor Licensee Handbook, Retail Liquor Stores Handbook, General Merchandise Liquor Stores Handbook, or Liquor Agency Handbook (at aglc.ca) periodically to keep their knowledge current.

Licensees must keep a log of employees who are ProServe-certified, including the following information:

  • Employee name as it appears on the certification card;
  • SMART Training registration number; and
  • Expiry date

NOTE: Logs are subject to review by the AGLC.

8. I have questions about my ProServe certificate. Where can I go to find more information?

More information can also be found under the Help menu on the Frequently Asked Questions (FAQ) page and at smartprograms.aglc.ca, under the Contact Us tab.

You can also contact SMART Programs office:

  • Phone: Toll-free at 1-877-436-6336 during business hours (Mondays through Fridays, from 8:15 am until 4:00 pm)
  • Email: info@proserve.aglc.ca
  • Fax: 780- 651-7626
  • Mail:
    • SMART Programs
    • c/o Alberta Gaming and Liquor Commission
    • 50 Corriveau Avenue
    • St. Albert, Alberta T8N 3T5

  • In person: We're at the AGLC Head Office in St. Albert. Click on the map to find us. AGLC Map

NOTE: The SMART Programs office is closed on weekends and statutory holidays, and from Christmas Day through New Year's Day.