ProServe policy does not affect individuals serving liquor under the authority of a private special event licence, Class C licence, or Community Public Resale Special Event licence. However, ProServe is mandatory for all individuals serving or selling liquor under the authority of a Commercial Public Resale Special Event licence.

The ultimate goal of ProServe is to promote responsible liquor service in Alberta. ProServe training is a valuable tool and when implemented properly, it can assist staff in reducing their risk of liability and enhance the safety of their premises.

The AGLC remains committed to promoting responsible liquor service while still meeting the needs of volunteer organizations. ProServe training is available on a voluntary basis for all Class C, Special Event Public Resale (Community Event), or Private Special Event Resale/Nonsale licensees at no cost. To learn more about server liability and how to identify and manage risks, the AGLC strongly encourages individuals who provide liquor and security services under these types of licences to complete ProServe training.

Special Event Public Resale (Commercial Event) licensees do not qualify for the fee exemption.

The SMART Training office has procedures in place for Class C, Special Event Public Resale (Community Event) or Private Special Event Resale/Nonsale licensees to access ProServe training for a fee exemption. The procedures are slightly different, depending on the type of liquor licence the group has.


For Class C liquor licensees (i.e. Royal Canadian Legion, Curling Club):

  1. A member of the current executive, management, or any other individual employed by the company selling or serving liquor under the authority of a Class C liquor licence may be designated as the ProServe sponsor. The role of the sponsor is to provide access to ProServe training for staff selling or serving liquor under the authority of a Class C liquor licence.
  2. For a member of the Class C organization to be designated as the ProServe sponsor, the SMART Training Office requires the following:
    1. A list of current executive members or management, and;
    2. A letter on company letterhead, signed by two executive members or management, indicating whom they wish to be designated as the ProServe sponsor for the Class C premise. The letter cannot be signed by the designate.
    These two items can be faxed to the attention of the SMART Training Office at (780) 651-7626.
  3. The executive member or manager is then designated as the ProServe sponsor.

For Special Event Public Resale (Community Event) or Private Special Event Resale/Nonsale licensees:

  1. A member of the current executive, or any other individual belonging to the organization named on the current Special Event licence as the liquor licensee, may be designated as the ProServe sponsor. The role of the sponsor is to provide access to ProServe training for staff selling or serving liquor under the authority of a Special Event liquor licence for the upcoming event.
  2. For a member of the organization to be designated as the ProServe sponsor, the SMART Training Office requires the following:
    1. A copy of the Special Event liquor licence for the upcoming special event (expired liquor licences cannot be accepted);
    2. A list of current executive members and;
    3. A letter on company letterhead, signed by two executive members, indicating whom they wish to be designated as the ProServe sponsor for the group. The letter cannot be signed by the designate.
    These three items can be faxed to the attention of the SMART Training Office at (780) 651-7626.
  3. The individual nominated by the organization is then designated as the ProServe sponsor. The sponsor must advise the SMART Training Office of the number of staff that would like to be trained for the upcoming special event.

A new liquor licence must be submitted each time a Special Event licensee wishes to obtain fee-exempt training for uncertified members planning who plan to sell or serve liquor at an upcoming special event. To allow sufficient time for members of the group to be trained and receive their certification, please obtain your liquor licence early.


The ProServe sponsor must have an online ProServe account. If the ProServe sponsor does not yet have an online ProServe account, they can easily create an online ProServe account by clicking on 'register now' under the main menu at the top left of this page and follow through with the prompts.

Once designated, the ProServe sponsor is the sole individual who can provide their staff with an activation ticket to take the ProServe delivery method of their choice.

An activation ticket is a non-transferable letter code issued to individual staff members, that is then used to access the indicated delivery method of ProServe. There is a choice of two kinds of activation tickets that can be issued to an individual for training– online tickets, and self-directed tickets.

If not used within 30 days of being assigned activation tickets expire and become invalid. If your activation ticket has expired see your ProServe sponsor to have a new one re-issued.

Here are options for Class C or Special Event for Public Resale Licensees to take the ProServe course. Click on the option for more information.

1. Self – Directed 

2. Online