Welcome to ProServe Liquor Staff Training

ProServe was created to provide responsible liquor service training to licensees and their staff working in liquor service, retail businesses and the provision of security services in licensed premises in Alberta. It is applicable for staff working on-premises (bar, restaurant, private club or mass assembly venue), in a retail establishment or other in activities surrounding liquor service (delivery service, liquor sampling or a licensed public special event).

The program is designed to:

  • Help licensees and staff fulfill social responsibilities
  • Help achieve a balance between creating a safe and enjoyable atmosphere for patrons and reducing liability
  • Help liquor industry workers understand and apply relevant liquor legislation
  • Promote the responsible sale of liquor in service and retail environments
  • Provide the knowledge to identify signs of intoxication and the techniques to effectively refuse or discontinue service

What is ProServe?

ProServe is Alberta's responsible liquor service and sales program. It's designed to help ensure that liquor is sold and served according to law and AGLC policies, and in a way that keeps customers, guests and others safe from alcohol-related harms. Other Canadian provinces have similar responsible liquor service programs.


What topics are covered?

Successfully completing ProServe will help you understand:

  • Your duty of care to your customers or guests
  • What your legal responsibilities are when serving or selling liquor
  • How alcohol affects the body
  • How liquor can affect people's behaviour
  • How to tell when a customer or guest appears intoxicated
  • How to work as a team to sell and serve liquor responsibly

Who needs to take this program?

ProServe certification is mandatory for full- and part-time workers employed or volunteering:

  • In positions where liquor is provided under the authority of a Class A, B, D, E, F and Duty-Free licence (excluding Class D - Sacramental Wine Resale licence):
    • Licensed premises owners who are responsible for directly managing a licensed premises;
    • Licensed premises managers, supervisors, retailers, bartenders, servers, greeters
      and hosts;
    • Security staff (directly employed or contracted by the licensee), and owners and managers of a company contracted to provide security
    • Liquor delivery persons who are:
      • The licensee, licensee staff, including contracted staff, whose actions are the responsibility of the licensee, or
      • Delivery service licensees

Need proof of your certification? No problem.

Licensee staff must provide proof of ProServe certification at the request of an AGLC Inspector. Failure to present proof of ProServe certification may result in disciplinary action. Proof of ProServe certification includes:

  • paper printed versions that have a QR code
  • the Personal Information page printed from the staff member's SMART account
  • a plastic card (that does not have a QR code)
  • clear images of any of the above (i.e., image, photograph or screen shot saved on the staff member's mobile device/phone)

Note: AGLC policy requires all licensees to keep a log of staff certifications for the positions where SMART certification is required, and for all employees to show proof of their certification(s) on request.

Proof of your certification is saved to the Personal Information and Completion Status pages of your SMART Programs account. Sign in and follow the on-screen instructions to see it. Print a copy of your card or save an image of it to your mobile device.

If you forgot your password, click here to retrieve it.

If you can't get proof of your certification, send us an email or call 1-877-436-6336, toll-free in Alberta, between 8:15 a.m. and 4:00 p.m., Mondays through Fridays. The SMART Programs office is closed on weekends, statutory holidays and from December 24 through January 1st.

Responses to SMART Program inquires may be delayed and some customer service features may be unavailable due to the impact of the COVID-19 coronavirus.

Thank you for your patience and understanding.