ProServe is a social responsibility training program designed to reduce:
- Underage drinking
- Over-consumption of liquor
- Impaired driving and
- Liquor-related harms and violence
A bit of history: In 2004, AGLC launched ASIP, or the Alberta Server Intervention Program, an industry-led responsible beverage service training program for all workers who serve or sell liquor. ASIP was created from other responsible liquor service training programs to provide standardised social responsibility training to liquor industry workers across Alberta.
In 2008, ASIP was renamed to ProServe.